Who writes these website/jacket summaries for books?

I remember going through this book summary process a few years ago when my first novella was almost released by a dubious publishing house (that I then rejected). The editors sent me a flap jacket summary that boggled my mind. It was terrible. Hardly English. Let alone literary English.

I'm returning to this topic because my sister just sent me an email announcing the publication of a friend's first book (Lake People) by the prestigious publishing house Knopf Doubleday. The link she sent was to Barnes and Nobles and had an overview. While I wasn't shocked and can see what the author of the summary is attempting to do, it simply isn't compatible with the prevailing style of mainstream literature (SPO; stimulus; easy to read). Here it is with corrections and comments by me:



"A haunting, luminous debut novel set in a small New Hampshire town: the story of the crisscrossing of lives, within and without family (clumsy), and of one woman, given up for adoption as a baby, (and now) searching for the truth about her life.
As an infant, Alice Thornton was discovered in Kettleborough, New Hampshire, in a boathouse by the lake; . (She was) adopted by a young, childless couple; (and) raised with no knowledge of the women who came before her: Eleonora, who brought her family to Bear Island, the nearly uninhabitable scrap of land in Kettleborough's lake; Signe, the maiden aunt who nearly drowned in the lake, ashamed of her heart; Sophie, the grandmother who turned a blind eye to her unwanted granddaughter. Alice grows up aching for an acceptance (this is really British English) she can't quite imagine, trying to find it first with an older man, then with one who can't love her back, and finally in the love (repetition of love is clumsy) she feels for one she has never met. And all the while, she feels a mysterious pull to the lake. As Alice edges ever closer to her past, Lake People beautifully evokes the interweaving of family history and individual fate, and the intangible connections we feel to the places where we were born."


If Abi Maxwell were an avant-garde writer or an experimentalist, it would be a different story. Then we can no longer judge the jacket cover against an SPO standard. This, however, is unlikely with a writer who has no reputation and only one published short story. But even then, what is the logic behind clumsy writing for a summary or jacket. Even for my own avant-garde work, I wouldn't write or approve a first sentence with excessive "of"s and a phrase such as "with and without family" and two clausal independent sentences at the end.
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